Sunoco Debuts "Essence Of Racing" Campaign Danica's Sponsorship Status To Be Telling For NASCAR "SNF" Leads Primetime For Fourth Time Michael Andretti Expanding Business Empire Butler Enters Partnership With Learfield Hope Solo Re-Emerges In Nike Marketing Many Indifferent Toward New Extra Point Rule New Football Tracks Proper PSI Levels Goodell Open To New Info From Brady Deflategate Affects Brady's Endorsement Value
Upcoming Conferences and Events
SBD/May 9, 2013/Marketing and Sponsorship
Companies Standing Behind Tebow Despite His Uncertain Future In The NFL
Published May 9, 2013
SPOTLIGHT TOO BRIGHT: YAHOO SPORTS’ Michael Silver writes it has become clear that Tebow "has no viable landing spot” with an NFL team, and “Tebowmania is at least partly to blame.” The “incessant media and fan attention that accompanies his presence on the depth chart is an even bigger concern” than his issues as a QB. An NFL coach said, "It’s just not worth dealing with all the stuff that comes with it." Another NFL coach said, "You don't want to put up with the circus" (SPORTS.YAHOO.com, 5/9). CBSSPORTS.com's Gregg Doyel asked, "Any idea how many NFL teams -- from the owner to the general manager to the coach to the locker room -- want a backup quarterback who is considered the most influential athlete in the country? Zero. You've done this, Tebow fans. You've loved Tebow's career to death" (CBSSPORTS.com, 5/8).
STILL A PART OF MAINSTREAM CULTURE: CBS’ David Letterman during his monologue last night asked, "Remember Tim Tebow, quarterback for the Jets?” After only a few people clapped lightly, Letterman said, “It's like the Chilean miners. You've given up, haven't you!? Forbes magazine named Tim Tebow most influential athlete of the year … (and) here's the announcement. Watch this.” A taped “announcement” then aired and the voiceover said, “Forbes would like to congratulate Tim Tebow for being named most influential athlete for 2013. By ‘influential’ we mean a compelling figure who gets the public's attention on issues and by athlete we mean someone who does this.” Video was shown of Tebow sitting on the bench wearing a baseball cap. The voiceover added, “Forbes. Still in print” (“Late Show,” CBS, 5/8).