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Marketing and Sponsorship

Marketplace Roundup

Steelers S Ryan Clark yesterday said that Redskins QB Robert Griffin III is the young NFL player currently with the best commercial. Referencing adidas' ad that promotes Griffin's return to the field for the start of the season, Clark said, "You talk about a great commercial, this guy makes me want to go workout. Every time I see it, I need to get into the gym. The man’s not even standing up and he’s doing ropes, he’s benching 225, things are blowing up." ESPN’s Sara Walsh said, “We love the RGIII commercial, but we also love the Derrick Rose commercial and he hasn’t come back yet. So we’re hoping that the RGIII commercial is not going down the same road.” ESPN's Tedy Bruschi: “Take it easy adidas” (“NFL Live,” ESPN, 5/8).

RUN FOR THE HILLS: The N.Y. Road Runners yesterday announced partnership agreements with New Balance and Oakley for two upcoming races. New Balance signed a multiyear deal to serve as the official apparel and footwear sponsor of the May 18 Brooklyn Half-Marathon. Oakley signed a two-year pact to become the official eyewear sponsor and apparel provider of the June 8 Oakley New York Mini 10K (THE DAILY).

CAN YOU HEAR ME NOW? In Milwaukee, Paul Gores reported Koss Corp. with the help of former U.S. Olympic swimmer Dara Torres is “promoting new headphones it says are the first ‘designed for women by women.’" The two new headphones by the Milwaukee-based company are “called the Koss Fit Series.” Koss said that FitClips “give the user three sizes of ear cushions” (JSONLINE.com, 5/8).

BEWARE OF DOG: In Boston, Gayle Fee notes there is a “new 60-foot Tom Brady billboard on the Mass Pike across from Fenway” that features the Patriots QB wearing UGGs alongside his pit bull, Lua. The ad “debuted this week” (BOSTON HERALD, 5/9).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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