Fiat Chrysler Airing Three Super Bowl Spots Big-Name Brands Go Regional For Super Bowl Super Bowl XLIX In-Game Ad Rundown Lynch's Beast Mode Apparel Line Taking Off EA Using New Ad Product To Tout Sponsors NBC Sells Out Of Super Bowl Ad Inventory P&G Brings Back "Like A Girl" For Super Bowl Pepsi Going All In On Super Bowl Lynch's Hat To Be Reviewed By NFL Reebok Rolling Out New Fitness Campaign
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SBD/May 9, 2013/Marketing and Sponsorship
Published May 9, 2013
RUN FOR THE HILLS: The N.Y. Road Runners yesterday announced partnership agreements with New Balance and Oakley for two upcoming races. New Balance signed a multiyear deal to serve as the official apparel and footwear sponsor of the May 18 Brooklyn Half-Marathon. Oakley signed a two-year pact to become the official eyewear sponsor and apparel provider of the June 8 Oakley New York Mini 10K (THE DAILY).
CAN YOU HEAR ME NOW? In Milwaukee, Paul Gores reported Koss Corp. with the help of former U.S. Olympic swimmer Dara Torres is “promoting new headphones it says are the first ‘designed for women by women.’" The two new headphones by the Milwaukee-based company are “called the Koss Fit Series.” Koss said that FitClips “give the user three sizes of ear cushions” (JSONLINE.com, 5/8).
BEWARE OF DOG: In Boston, Gayle Fee notes there is a “new 60-foot Tom Brady billboard on the Mass Pike across from Fenway” that features the Patriots QB wearing UGGs alongside his pit bull, Lua. The ad “debuted this week” (BOSTON HERALD, 5/9).