SBD/May 9, 2013/Marketing and Sponsorship

Marketplace Roundup

Steelers S Ryan Clark yesterday said that Redskins QB Robert Griffin III is the young NFL player currently with the best commercial. Referencing adidas' ad that promotes Griffin's return to the field for the start of the season, Clark said, "You talk about a great commercial, this guy makes me want to go workout. Every time I see it, I need to get into the gym. The man’s not even standing up and he’s doing ropes, he’s benching 225, things are blowing up." ESPN’s Sara Walsh said, “We love the RGIII commercial, but we also love the Derrick Rose commercial and he hasn’t come back yet. So we’re hoping that the RGIII commercial is not going down the same road.” ESPN's Tedy Bruschi: “Take it easy adidas” (“NFL Live,” ESPN, 5/8).

RUN FOR THE HILLS: The N.Y. Road Runners yesterday announced partnership agreements with New Balance and Oakley for two upcoming races. New Balance signed a multiyear deal to serve as the official apparel and footwear sponsor of the May 18 Brooklyn Half-Marathon. Oakley signed a two-year pact to become the official eyewear sponsor and apparel provider of the June 8 Oakley New York Mini 10K (THE DAILY).

CAN YOU HEAR ME NOW? In Milwaukee, Paul Gores reported Koss Corp. with the help of former U.S. Olympic swimmer Dara Torres is “promoting new headphones it says are the first ‘designed for women by women.’" The two new headphones by the Milwaukee-based company are “called the Koss Fit Series.” Koss said that FitClips “give the user three sizes of ear cushions” (JSONLINE.com, 5/8).

BEWARE OF DOG: In Boston, Gayle Fee notes there is a “new 60-foot Tom Brady billboard on the Mass Pike across from Fenway” that features the Patriots QB wearing UGGs alongside his pit bull, Lua. The ad “debuted this week” (BOSTON HERALD, 5/9).
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