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Marketing and Sponsorship

Playing Solo: PricewaterhouseCoopers Serving As Only "Proud Partner" For The Players

The Players Championship opens today with PricewaterhouseCoopers serving as the only “proud partner” for the PGA Tour’s marquee event. It is the second straight year that The Players has had a single proud partner. The tournament’s partner list used to number three -- Swiss bank UBS and door and window company Jeld-Wen in addition to PwC. But UBS pulled out in '10 and Jeld-Wen departed last year prior to the tournament, even though it had a year left on its contract. Neither has been replaced. Several second-tier sponsors have visibility around the course. PwC signed an extension on its deal last year, making it a tournament partner through '17. The accounting firm enjoys branding throughout TPC Sawgrass and heavy advertising on NBC/Golf Channel, as well as a robust hospitality program. Proud partner deals at The Players can run as much as $12M a year, according to industry experts. The TV broadcasts feature limited commercials, compared to regular tour events, which enhances the value of the deal, sources said. Commercial breaks for The Players on NBC range from 4-7 minutes per hour, compared to 9-11 minutes for a typical PGA Tour event.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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