NHL Rangers' Sather Drops GM Title Steelers Move Toward Super Bowl Bid Arizona State Transitions To Adidas New Balance Launches Global Campaign Arum's Top Rank Sues Haymon, PBC Chevy The Latest Daytona Rising Founding Partner SNY, Citi Present Special Mets Telecast Classified Advertisements Nike's Phil Knight Stepping Down In '16 USOC Praises Boston 2024's Progress
SBD/May 9, 2013/Classified AdvertisementsPrint All
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Brands, teams and leagues continue to find innovative ways to connect with consumers through social media, but the pressure remains to measure results and monetize those marketing efforts. We’ll talk to marketers and agencies to see what’s working and what has staying power in this quickly evolving platform. How is messaging being delivered in ways that reach target audiences without getting lost in the flood of “likes” and tweets?
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