Empty Seats At Canada-Europe Game ESPN Debuts Stats/Analytics Section LA 2024 Names Michael Payne Consultant Orlando ACC Announcement Coming Soon Tokyo To Propose Moving More Olympic Venues Fernandez Memorial Set For Today L.A. To Back Documents For Olympic Bid NHL's Daly: No Progress On '18 Games CSMG To Manage CAA's Media Rights NHL Makes Plans For Centennial Celebration
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Brands, teams and leagues continue to find innovative ways to connect with consumers through social media, but the pressure remains to measure results and monetize those marketing efforts. We’ll talk to marketers and agencies to see what’s working and what has staying power in this quickly evolving platform. How is messaging being delivered in ways that reach target audiences without getting lost in the flood of “likes” and tweets?
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