USOC Scott Blackmun Buffalo Wild Wings Sponsoring Bowl Pro Football HOF Committee Meets PBC Approves Ballpark Funds MLB Honoring Military Members Selig Talks Tech Changes During B&C HOF Dinner Secondary World Series Tix Prices Ebb CFP, Cowboys Playoffs Could Conflict Warriors Embrace Heritage, Former Players NHL Takes Swift Action On Voynov
SBD/May 9, 2013/Classified AdvertisementsPrint All
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Brands, teams and leagues continue to find innovative ways to connect with consumers through social media, but the pressure remains to measure results and monetize those marketing efforts. We’ll talk to marketers and agencies to see what’s working and what has staying power in this quickly evolving platform. How is messaging being delivered in ways that reach target audiences without getting lost in the flood of “likes” and tweets?
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