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SBD/May 8, 2013/Facilities
Aramark Replaces Delaware North Sportservice As Soldier Field Concessionaire
Published May 8, 2013
I AM LEGENDS: SPORTSBUSINESS JOURNAL’s Muret reports Legends Hospitality has “signed a multiyear deal with the Washington Redskins to cater the 280 suites at FedExField, its biggest food account beyond Cowboys Stadium and Yankee Stadium.” Redskins and Legends officials would not disclose contract terms, but Legends Senior VP/Hospitality Mike Phillips said that the company “will invest a ‘substantial’ amount of capital to upgrade the premium side of the business.” Muret writes the “high-profile NFL account is a big victory for Legends,” whose growth has “lagged behind that of sister division Legends Sales and Marketing, which has expanded through deals to sell premium seats for the 49ers, Jaguars and Jets, among others.” Legends “replaces R&R Catering, a small local company that fed suite patrons the past four NFL seasons.” The Redskins chose Legends “after having discussions with R&R, in addition to Aramark, Centerplate and Levy Restaurants.” Sportservice officials said that the company “did not speak with the Redskins.” Phillips said that Legends “plans to develop a program with local chefs serving their signature recipes at FedExField.” Legends “officially took over the premium food operation last week,” and most of the upgrades “should be in place" by the Redskins' preseason opener on Aug. 19 (SPORTSBUSINESS JOURNAL, 5/6 issue).