SBD/May 7, 2013/Marketing and Sponsorship

Marketplace Roundup

In San Antonio, Jerry Briggs reported the Univ. of Texas-San Antonio and adidas “have entered into a three-year partnership in which the company will be the school's official athletic apparel, footwear, accessories and equipment products supplier" through the '15-16 season. A school spokesperson said the deal marks the first known department-wide contract of its kind at UTSA. Financial terms were not disclosed. adidas' deal for the school's "17 intercollegiate sports and spirit programs" will begin in July (MYSANANTONIO.com, 5/6).

WILD THING: The Univ. of Arizona football team yesterday “unveiled the Wildcats' new Nike uniforms" for the '13 season. The updated jerseys “feature ombre jersey numbers in the school's traditional Cardinal, Navy and White.” Nike has “produced jerseys and pants in all three of those colors to suit various uniform combinations, complemented by Cardinal, Navy, White and Copper helmets” (AZCENTRAL.com, 5/6).

I CAN SEE CLEARLY NOW: In Detroit, Brian Manzullo noted Lions draftee DE Ziggy Ansah “received a letter from IMAX … offering him to watch all 3D IMAX movies for free for the next year.” The offer comes after Ansah wore his “lensless 3D glasses” during the NFL Draft as he took the stage as the Lions’ first-round pick (FREEP.com, 5/3). The Lions also are “offering a free replica pair of Ansah's glasses with every purchase of his jersey from their online store” (ESPN.com, 5/6).

TAKING THE PLUNGE: USA Diving renewed its sponsorship with AT&T through ’16. AT&T has served as a sponsor of the NGB since ’07 and will continue its title sponsorship of the upcoming AT&T USA Diving Grand Prix in Ft. Lauderdale this weekend. The company also will serve as the official telecommunications sponsor and will have a presence at several USA Diving events through ’16 (USA Diving).
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