Eli, Romo Star In DirecTV Sunday Ticket Ads MLS Inks Multiyear Deal With DraftKings NFL Debuts New Fantasy Football Campaign CAA Signs On As Title Sponsor Of WCOS Fox Sports Engage Launched For Social Media Top Sponsors Call Meeting With FIFA Bumgarner Tops MLB's First-Half Jersey Sales Under Armour Amps Up Curry, Spieth Marketing Solar Company Signs Deal With Yankees USSA Signs Deal With Lagunitas To Replace A-B
SBD/May 7, 2013/Marketing and Sponsorship
Published May 7, 2013
WILD THING: The Univ. of Arizona football team yesterday “unveiled the Wildcats' new Nike uniforms" for the '13 season. The updated jerseys “feature ombre jersey numbers in the school's traditional Cardinal, Navy and White.” Nike has “produced jerseys and pants in all three of those colors to suit various uniform combinations, complemented by Cardinal, Navy, White and Copper helmets” (AZCENTRAL.com, 5/6).
I CAN SEE CLEARLY NOW: In Detroit, Brian Manzullo noted Lions draftee DE Ziggy Ansah “received a letter from IMAX … offering him to watch all 3D IMAX movies for free for the next year.” The offer comes after Ansah wore his “lensless 3D glasses” during the NFL Draft as he took the stage as the Lions’ first-round pick (FREEP.com, 5/3). The Lions also are “offering a free replica pair of Ansah's glasses with every purchase of his jersey from their online store” (ESPN.com, 5/6).
TAKING THE PLUNGE: USA Diving renewed its sponsorship with AT&T through ’16. AT&T has served as a sponsor of the NGB since ’07 and will continue its title sponsorship of the upcoming AT&T USA Diving Grand Prix in Ft. Lauderdale this weekend. The company also will serve as the official telecommunications sponsor and will have a presence at several USA Diving events through ’16 (USA Diving).