Sunoco Debuts "Essence Of Racing" Campaign Danica's Sponsorship Status To Be Telling For NASCAR Michael Andretti Expanding Business Empire Butler Enters Partnership With Learfield Hope Solo Re-Emerges In Nike Marketing New Football Tracks Proper PSI Levels Deflategate Affects Brady's Endorsement Value Puig Starring In New Starter Ad Campaign AT&T Pushing Tech At PGA Tour Event Marketplace Roundup
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SBD/May 7, 2013/Marketing and Sponsorship
Published May 7, 2013
WILD THING: The Univ. of Arizona football team yesterday “unveiled the Wildcats' new Nike uniforms" for the '13 season. The updated jerseys “feature ombre jersey numbers in the school's traditional Cardinal, Navy and White.” Nike has “produced jerseys and pants in all three of those colors to suit various uniform combinations, complemented by Cardinal, Navy, White and Copper helmets” (AZCENTRAL.com, 5/6).
I CAN SEE CLEARLY NOW: In Detroit, Brian Manzullo noted Lions draftee DE Ziggy Ansah “received a letter from IMAX … offering him to watch all 3D IMAX movies for free for the next year.” The offer comes after Ansah wore his “lensless 3D glasses” during the NFL Draft as he took the stage as the Lions’ first-round pick (FREEP.com, 5/3). The Lions also are “offering a free replica pair of Ansah's glasses with every purchase of his jersey from their online store” (ESPN.com, 5/6).
TAKING THE PLUNGE: USA Diving renewed its sponsorship with AT&T through ’16. AT&T has served as a sponsor of the NGB since ’07 and will continue its title sponsorship of the upcoming AT&T USA Diving Grand Prix in Ft. Lauderdale this weekend. The company also will serve as the official telecommunications sponsor and will have a presence at several USA Diving events through ’16 (USA Diving).