SBD/May 7, 2013/Classified Advertisements

SBJ In-Depth: Social Media

Brands, teams and leagues continue to find innovative ways to connect with consumers through social media, but the pressure remains to measure results and monetize those marketing efforts. We’ll talk to marketers and agencies to see what’s working and what has staying power in this quickly evolving platform. How is messaging being delivered in ways that reach target audiences without getting lost in the flood of “likes” and tweets?

Publishing Date: June 3 Ad Close: May 20 Materials Close: May 22. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or jtuttle@sportsbusinessjournal.com.
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