JGR Signs Stanley, DeWalt AS Sponsors Charlotte Soccer Team To Be Unveiled Mets Get Extension To Respond To Suit O's AL East Championship Gear Hits Shelves Dunkin' Donuts' To Sponsor Blackhawks NFL, NFLPA Closer To Drug Testing Deal Vikings: We Made A Mistake With Peterson Game Changers: Johnson Reflects On Title IX Dick's Sporting Goods Top Execs To Step Down
SBD/May 7, 2013/Classified AdvertisementsPrint All
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Brands, teams and leagues continue to find innovative ways to connect with consumers through social media, but the pressure remains to measure results and monetize those marketing efforts. We’ll talk to marketers and agencies to see what’s working and what has staying power in this quickly evolving platform. How is messaging being delivered in ways that reach target audiences without getting lost in the flood of “likes” and tweets?
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