SBD/May 6, 2013/Research and Ratings

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  • Overnight Ratings: NBC Sees Drop For Start To NHL Stanley Cup Playoffs

    The NBC broadcast network began its coverage of the NHL Stanley Cup Playoffs over the weekend. With the NHL beginning its playoffs two weeks later this season due to the lockout, direct comparisons to the same weekend last season would be for conference semifinal games. Looking back at comparable conference quarterfinal matchups in mid-April last year, the net still saw a decline for its three games over the weekend. Blackhawks-Wild Game 3 in the late window on Sunday topped all games with a 1.5 overnight Nielsen rating, down 35% from the comparable Penguins-Flyers Game 3 last year. In Sunday’s early window, Penguins-Islanders Game 3 earned a 1.4 overnight, down 7% from Predators-Red Wings Game 3. Rangers-Capitals Game 2 on Saturday afternoon earned a 1.2 overnight, down 20% from a 1.5 overnight for Capitals-Bruins Game 2 last year.

    NOTES: ESPN earned a 1.6 overnight for Dodgers-Giants last night, marking the net’s highest-rated “Sunday Night Baseball” telecast this season to date.....Despite a 3.5-hour weather delay on Sunday, Fox finished with a 4.4 overnight for its coverage of the NASCAR Sprint Series Aaron’s 499 from Talladega Superspeedway.

    TELECAST
    DATE
    NET
    TIME (ET)
    RAT.
    "ESPN Sports Saturday"
    5/4
    ABC
    4:00-6:00pm
    0.5
    "PGA Tour 2012: Seven Days"
    5/4
    CBS
    2:00-3:00pm
    0.5
    PGA Tour: Wells Fargo Championship: Third Round
    5/4
    CBS
    3:00-6:00pm
    1.8
    MLB: (regional)
    5/4
    Fox
    4:00-7:00pm
    1.4
    NHL Eastern Conference Quarterfinal: Rangers-Capitals: Game 2
    5/4
    NBC
    12:30-4:00pm
    1.2
    Kentucky Derby Pre-Race: Part 1
    5/4
    NBC
    4:00-4:30pm
    3.1
    Kentucky Derby Pre-Race: Part 2
    5/4
    NBC
    4:30-5:00pm
    4.1
    Kentucky Derby Pre-Race: Part 3
    5/4
    NBC
    5:00-6:00pm
    6.2
    Kentucky Derby
    5/4
    NBC
    6:00-7:00pm
    10.4
    NBA Western Conference Semifinals: Grizzlies-Thunder: Game 1
    5/5
    ABC
    1:00-4:00pm
    3.8
    NBA Eastern Conference Semifinals: Pacers-Knicks: Game 1
    5/5
    ABC
    4:00-6:30pm
    4.9
    AMA Supercross
    5/5
    CBS
    1:00-2:00pm
    0.4
    "Beyond Green: Building Future Leaders"
    5/5
    CBS
    2:00-2:30pm
    0.4
    "Beyond Green: Transforming Lives Through Golf"
    5/5
    CBS
    2:30-3:00pm
    0.6
    PGA Tour: Wells Fargo Championship: Final Round*
    5/5
    CBS
    3:00-6:00pm
    2.2
    NASCAR Sprint Cup: Talladega**
    5/5
    Fox
    1:15-3:15pm; 7:00-8:15pm
    4.4
    NHL Eastern Conference Quarterfinal: Penguins-Islanders: Game 3
    5/5
    NBC
    12:00-3:00pm
    1.4
    NHL Western Conference Quarterfinal: Blackhawks-Wild: Game 3
    5/5
    NBC
    3:00-6:00pm
    1.5
     

    NOTES: * = Event had already concluded due to inclement weather. CBS aired final round on same-day tape delay. ** = Race had a 3.5 hour delay due to weather.

    CLARIFICATION: Friday’s issue of THE DAILY should have noted that the three-day local market averages for the NFL Draft were across ESPN/ESPN2 and NFL Network, not just for NFL Network. The article has been updated to reflect the combined data.

     

    Print | Tags: Research and Ratings, Nielsen Media Research
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