Dustin Johnson Serving Suspension Goodell Defends Suspension Of Rice Liverpool Execs Attend Charlotte Luncheon Astros Increasing Season-Ticket Prices Buzzer Beaters Tweet Pic Of The Day NFL, NBC Launching TV Ads, Contest Struggling AL East Rivals On National TV Record U.S. Crowd Expected For Int'l Friendly David Baker Set For HOF Enshrinement
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Brands, teams and leagues continue to find innovative ways to connect with consumers through social media, but the pressure remains to measure results and monetize those marketing efforts. We’ll talk to marketers and agencies to see what’s working and what has staying power in this quickly evolving platform. How is messaging being delivered in ways that reach target audiences without getting lost in the flood of “likes” and tweets?
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