Game Changers: Female Execs Talk Domestic Violence SunTrust Buys Braves Ballpark Naming Rights Vikings Reinstate Peterson Despite Abuse Charges NFL Hires Cynthia Hogan As DC Lobbyist Red Wings To Unveil Latest Drawings Of New Arena Domestic Violence Hires Seen As Positive For NFL "MNF" Overnight Down Despite Late Win Radisson Suspends Vikings Sponsorship Classified Advertisements Boston Could Have Edge In '24 Bid
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Brands, teams and leagues continue to find innovative ways to connect with consumers through social media, but the pressure remains to measure results and monetize those marketing efforts. We’ll talk to marketers and agencies to see what’s working and what has staying power in this quickly evolving platform. How is messaging being delivered in ways that reach target audiences without getting lost in the flood of “likes” and tweets?
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