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SBD/May 3, 2013/Franchises
ManU Reports 30% Revenue Increase For Q3 Thanks To New Sponsorships
Published May 3, 2013
UNCHARTERED TERRITORY: In London, James Ducker notes ManU has "identified about 80 untapped markets in which to strike sponsorship deals, as the club step up the expanse of their burgeoning commercial operation." In the "eight years since the Glazer family’s takeover at Old Trafford, commercial income has soared" from $74.3M to $178M for the "nine months to March 31 and is likely to break" the $233.2M "barrier for the first time by the end of their financial year on June 30." However, ManU believes that it has "yet to scratch the surface in commercial terms, with such revenues -- up 31.9 per cent on the corresponding three months last year -- expected to account for more than 50 per cent of turnover within the next two years." Exec Vice Chair Ed Woodward said that there was “'no update' as far as talks with Nike over the renegotiation of their existing kit deal." Woodward also "declined to offer a breakdown of the value of the eight-year sponsorship deal struck last month with Aon, which will give the insurance giant naming rights to the Carrington training complex and sponsorship of the training kit and overseas tours from July 1" (LONDON TIMES, 5/3).