NCAA Granted Stay In O'Bannon Case Virginia Tech Selling Beer In Club Seats MWC Struggling To Keep Up With Power Five Michigan Ends Legends Uniform Program Drake's Pics Draw Univ. Of Kentucky's Ire UAB Football Returning In '17 NCAA Giving $18.9M To D-I Schools Bob Bowlsby Happy With Big 12 Setup ACC To Let Schools Handle Punishments Sun Belt Wants Fewer Big-Money CFB Games
SBD/May 2, 2013/Colleges
Rise Of Spending In College Athletics Again Outpaces Revenue; Subsidies Jump Sharply
Published May 2, 2013
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
RED INK RISING: In Birmingham, Jon Solomon noted the Univ. of Alabama and Auburn Univ. were two of the 23 Div. I schools “operating in the black.” The Univ. of Alabama-Birmingham, "when factoring out subsidies," lost $18M on athletics last year, after losing $16.2M in '11. Elsewhere, the Univ. of South Alabama lost $15.3M, while Troy had a deficit of $11.6M. The efforts to control costs in college athletics “remain tied largely to two line items: salaries/benefits and scholarships.” Ticket sales and contributions remain the "highest sources of generated revenue.” As TV contracts “increase, the line item for NCAA/conference distributions is getting increasingly closer" (AL.com, 5/1).