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SBD/May 2, 2013/Colleges
Rise Of Spending In College Athletics Again Outpaces Revenue; Subsidies Jump Sharply
Published May 2, 2013
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RED INK RISING: In Birmingham, Jon Solomon noted the Univ. of Alabama and Auburn Univ. were two of the 23 Div. I schools “operating in the black.” The Univ. of Alabama-Birmingham, "when factoring out subsidies," lost $18M on athletics last year, after losing $16.2M in '11. Elsewhere, the Univ. of South Alabama lost $15.3M, while Troy had a deficit of $11.6M. The efforts to control costs in college athletics “remain tied largely to two line items: salaries/benefits and scholarships.” Ticket sales and contributions remain the "highest sources of generated revenue.” As TV contracts “increase, the line item for NCAA/conference distributions is getting increasingly closer" (AL.com, 5/1).