Executive Transactions Red Wings To Market New Venue At Comerica Sterling, Ballmer Meet About Clippers Sale NASCAR's France Calls RTA Unnecessary ESPN Up For MLB Telecasts At Midpoint Manziel Tops All Individual NFL Jersey Sales SBJ/SBD Seek Hockey/Soccer Beat Writer NFL Draft Leaving N.Y. Just A One-Time Deal? Names In The News Bowlsby Speaks Of Bleak College Landscape
SBD/May 2, 2013/Classified AdvertisementsPrint All
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The last few years have brought increased creativity and innovation to sports sponsorships as marketing partners demand more for their investments and seek measurable proof of the results. We’ll explore some of the latest partnerships and highlight what has made them successful in reaching consumers and building brands. Which categories are showing the most strength and where are sports properties finding new money?
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