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SBD/April 30, 2013/Media
ESPN Issues "Tepid Apology" For Broussard's Remarks On Collins' Sexuality
Published April 30, 2013
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HOW ESPN COVERED IT: BROADCASTING & CABLE's Dade Hayes noted the Collins news "seemed to faze ESPN, which awkwardly stuck for two hours with its coverage" of Tebow's release and a "routine sampling of highlights before covering Collins" (BROADCASTINGCABLE.com, 4/29). VARIETY's Brian Lowry wrote ESPN is "going to have to cover" this story. The question is "whether the channel needs to look beyond its customary assortment of talking heads, or otherwise risk more exchanges like the one of which Broussard was a part on Monday." Broussard has "every right to his personal opinions, but what he expressed goes well beyond his role as an expert on basketball." So far, in regard to the Collins story, ESPN and "its hoops crew clearly look way out of their league" (VARIETY.com, 4/29). The 11:00pm ET edition of “SportsCenter” last night led with highlight from the Thunder-Rockets playoff game, then reported on the Collins announcement. Coverage included commentary from SI’s Franz Lidz, who co-authored the SI article with Collins, as well as analysis from ESPN's NBA analysts Marc Stein and Tim Legler ("SportsCenter," 4/29).
COVERAGE VARIED ACROSS DIFFERENT PLATFORMS: VARIETY's Jon Weisman noted Collins' announcement "provided a new demonstration of how idiosyncratically different media cover a story." ESPN anchors "called the announcement 'courageous' and introduced a piece on Collins by saying his announcement represented 'a landmark day in sports, and to some extent, in our society.'" In contrast, ESPN.com early yesterday afternoon "downplayed the story," giving it "no special treatment in the website’s main display section and making it the No. 2 story on its headline stack," behind news of the Jets releasing QB Tim Tebow. SI, which had the exclusive, covered the news "as a true watershed moment on its website." FoxSports.com also made it "the site’s top story." On conventional news sites, coverage "varied widely as well, arguably for socio-political reasons." NBCNews.com and CNN made Collins their lead stories yesterday, but FoxNews.com did "not put the story high enough to be seen on first view when its home page loaded, instead making it the No. 8 story on a headline stack lower on the page" (VARIETY.com, 4/29). ESPN.com had the Collins news as one of its top five stories, while FoxSports.com also led with the story on its front page. Neither CNN.com or FoxNews.com led with the Collins story.
TIME FOR MIKE & THE MAD DOG: Collins' announcement is the cover story for the May 6 issue of SI, and WFAN-AM's Mike Francesa called the move to feature the news a "dramatic attempt to sell magazines." Francesa said of the announcement, "I really don’t care. It means less than nothing to me that there is a gay player now out in the NBA.” He added, “We all realize there are plenty of gay people in America. You’ve got to figure some of them are playing sports. The fact that they don’t feel comfortable enough to come out, we now have to force them out or push them to come out” (“Francesa,” WFAN-AM, 4/29). Meanwhile, SiriusXM's Chris Russo, Francesa's former on-air partner, did not spend much time on his talk show on the Collins story. He wrote in a series of tweets, "I do not care about this Jason Collins story, everyone tells me to discuss it. I could care less about someone's sexuality. ... We have NFL Draft, an epic Bulls-Nets game, Lakers get swept & Howard's acting out, interesting baseball stories-that's worth talking about" (TWITTER.com, 4/29).
NOT ALL RESPONSES POSITIVE: The AP's Tim Reynolds noted Collins' message "was not unanimously well received." Thousands of tweets about Collins "included a gay slur." Dolphins WR Mike Wallace had to "backtrack from, delete and eventually apologize for two tweets he posted about the Collins story, in which he said he did not understand homosexuality" (AP, 4/29). In N.Y., Hoffman & Haughney note sports websites received an "unusually high number of reader comments on stories about Collins’s announcement." Many of the comments on ESPN.com were "strongly critical of Collins; some included gay slurs." ESPN PR News Content Dir David Scott: "We are reviewing comments, flagging those that cross the line and handling according to our policies." SI Managing Editor Chris Stone: "We’ve been pretty careful about curating the comments on our site because it did get a little bit out of hand pretty quickly." Though he added that the comments "had been largely positive" (N.Y. TIMES, 4/30).
MEDIA MONITOR: All three network morning shows led with Collins' announcement, with ABC's "GMA" including a taped interview with Collins by George Stephanopoulos. CBS Sports’ James Brown appeared on "CBS This Morning" live via satellite with N.Y. Times columnist William Rhoden and Mavericks Owner Mark Cuban appearing live in-studio. NBC featured player reactions, commentary from SI's Jon Wertheim and former NBA John Amaechi, who announced he is gay in '07. It also had a live interview with Martina Navratilova via satelitte and N.Y. Post columnist Mike Lupica in studio. Both ABC and CBS led their 6:30pm ET national news programs with Collins last night, while NBC's "Nightly News" first mentioned Collins following reports on the Boston Marathon bombing investigation and Afghan President Hamid Karzai receiving secret money from the CIA (THE DAILY).