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SBD/April 30, 2013/Marketing and Sponsorship
Published April 30, 2013
SOUTH SIDE SUDS: Former MLBer Frank Thomas said of his Big Hurt Beer brand, which launched in '11, "It takes five years to really start a (new beer brand), and we expect in five years to make it a household name. We're serious about this brand." In Chicago, Danny Ecker reported Thomas "does not aspire to become a brewmaster himself, but he's pushing more chips into marketing his beer business with the new Big Hurt Brew House restaurant and microbrewery in Berwyn." Big Hurt Beer last year "sold just more than 10,000 cases across six states." Chicago-based beverage industry consulting firm Technomic VP David Henkes said, "The fact that they're in six states -- that's pretty good for an extremely small brand" (CHICAGOBUSINESS.com, 4/29).
KICKOFF TIME: MARKETING magazine's John Reynolds reported BT will "kick-start a marketing campaign showcasing its new football channel in mid-May," featuring EPL club Manchester United F Robin van Persie and Tottenham MF Gareth Bale. Van Persie will "star in TV ads and feature on billboards and other marketing." BT's campaign will "go up against Sky, which has held the sports-pay crown for two decades and is likely to go toe-to-toe against its new rival in terms of marketing" (MARKETINGMAGAZINE.co.uk, 4/29).