SBD/April 30, 2013/Franchises

Bobblehead Craze Remains Popular At Dodgers' Games, MLS Galaxy Adding Promotion

Games in which the Dodgers gave away bobbleheads sold out last season
The Dodgers' bobblehead giveaways are “so popular” that the club was “forced to implement a new policy: one bobblehead for each ticketed fan,” according to Nick Green of the L.A. DAILY NEWS. That is because some fans last season "would buy up multiple inexpensive bleacher seats entitling them to bobbleheads for each at the gate -- and some would even leave with their prized souvenirs without watching the game.” But that also “meant thousands of fans left the sold-out venue empty-handed -- only 50,000 bobbleheads are produced for each game -- and vented their displeasure at the ball club.” The first Dodgers bobblehead giveaway this season is scheduled for tonight. Dodgers Senior Ticket Sales Dir David Siegel said, "It's just been pretty amazing. In Los Angeles, bobbleheads resonate more with this market than any other across the entire country." The team this year “will give away bobbleheads at 10 games that are each expected to sell out the 56,000-capacity ballpark, just as they did last season.” Meanwhile, the MLS Galaxy also will “get in on the action this year by hosting three bobblehead nights for the first time in a decade that are similarly expected to sell out.” The first, featuring F Landon Donovan, is "set for Sunday's game.” Bobbleheads have “a surprising staying power that not only appears to be persisting, but also is growing.” The “most prized bobbleheads are those given away for free at baseball games.” Siegel said that the Dodgers “even sell mini-game plans just for the games where they give away bobbleheads; with 13,000 subscribers, it's their most popular mini-plan.” The club “creates entire marketing campaigns around bobbleheads both leading up to the game and during it that are embraced by players, fans and even the staff” (L.A. DAILY NEWS, 4/30).
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