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Facilities

Seat's Taken: Rose Bowl's Unfinished Premium Seats Selling Fast

The Rose Bowl's new premium seating pavilion is not yet open, but stadium officials "say seats are already selling fast,” according to Joe Piasecki of the L.A. TIMES. Construction of pavilion and press box levels on the stadium's west side “has been the most significant -- and expensive -- aspect of ongoing stadium renovations now priced" at $181M. The pavilion is “expected to cost" about $84M. Rose Bowl COO George Cunningham said that the 185,000-square-foot, tri-level pavilion “replaces roughly 50,000 square feet of press box and archaic luxury suites with two glass-walled press areas and various patron amenities designed to boost long-term revenue and keep the 1922 stadium competitive with newer venues.” The expanded layout “features 48 midfield loge boxes with access to a shared indoor loge lounge below 54 indoor/outdoor luxury suites on two upper levels.” Next to the loges and suites are 1,199 club seats "on two levels with access to a pair of club lounges.” Legends VP/Sales & Marketing Cory Shakarian, whose company was hired by the Rose Bowl to market pavilion seating, said that revenue “generated by suites, loges and club seats is expected to exceed" $7M per year. Shakarian said that the stadium has “already sold three-, seven- or 10-year leases for about 75% of the 16- to 30-person suites, with pricing at about $20,000 per year for the UCLA season or $47,500 to add in the Rose Bowl game.” Suites also can be “rented during other events and on off days for business meetings and private parties.” Shakarian said that four-seat loges “sell for $16,000 or more per season, and annual club seat access goes for upward of $2,000 per seat, with food and parking included in both options” (L.A. TIMES, 4/29).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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