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SBD/April 29, 2013/Media
Ivy League Teaming With NeuLion To Launch Digital Network In August
Published April 29, 2013
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LIVE, ON-DEMAND CONTENT FEATURED: The live programming will consist of football and basketball, in addition to most Olympic sports. On-demand content will feature archived games. Four schools already work with NeuLion, so they will easily move their old games to the new format. The other four are beginning to work on the transition over to NeuLion’s video platform. Schools handle production for events on their campus, while the Ivy League office will cover production for conference championship events. Events televised live by the conference’s media partner, NBC Sports Network, or games sold to any other TV network will not be available on the digital network. The men’s lacrosse championship rights are owned by ESPN. Advertising will be sold by NeuLion and the multimedia rights holders for each school. NeuLion’s technology will enable the digital network to run traditional advertising, such as banner ads and pre-rolls, as well as dynamic advertising in the broadcast of a live event that targets advertising to specific markets. Promotion will be coordinated jointly by the league and NeuLion, and most of the outreach will focus on alumni through online and print advertising.