Sources: Facebook Gives Deal To Antonio Brown Nationwide Promoting Junior's NASCAR Return Trolli Introduces Game Based On Harden's Beard Camping World, Independence Bowl Part Ways Nike, Adidas Battling For British Soccer Teens Marketplace Roundup SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel
SBD/April 29, 2013/Marketing and Sponsorship
Published April 29, 2013
"O" NO YOU DIDN'T: In Iowa, Nate Robson reported a local high school has "drafted a plan to phase out" the use of their maroon-colored "O" logo because it infringes on the Univ. of Oregon's trademarked logo. Okoboji High School Superintendent Gary Janssen said that he is asking UO "to give the district time." He added that he "did not know how much it will cost to swap out the logo" (SIOUX CITY JOURNAL, 4/27).
DROP IT LIKE IT'S HOT: NBCSPORTS.com's Brett Pollakoff noted adidas' latest ad features Wizards G John Wall, Trail Blazers G Damian Lillard and 76ers G Jrue Holiday and is narrated by rapper A$AP Rocky. The ad refers to Lillard as NBA Rookie of the Year, which is "something that’s been widely assumed but has yet to be officially announced" (NBCSPORTS.com, 4/27). The spot "will begin airing Wednesday" (ESPN.com, 4/26).