Universal Sports Creates Boston Marathon Videos Daktronics Building EverBank Field Displays Paul Simon On Joe DiMaggio Encounter Knicks To Own/Operate D-League Team Bud Light Hotel Headed To Final Four Overnight Ratings Lions Owner William Clay Ford Dies At 88 Oakland Teams Still Searching For New Venues U.S. Likely To Set World Cup Attendance Record Lions Ownership Staying In Ford Family
SBD/April 26, 2013/Research and RatingsPrint All
The use of sports apps on mobile devices saw a big uptick among males coinciding with the start of March Madness and the leadup to the MLB season, according to data from a U.S. Arbitron Mobile Trends Panel conducted in March. Starting with the week of March 10, some 13.7% of males ages 18+ were using mobile sports apps. A previous panel found that in the two weeks following the Super Bowl on Feb. 3, use of mobile sports apps in the demo went from 12.9% to 10.0%. Among males, the most avid users of mobile sports apps are ages 35-44 (22.8% of users). That age demo also spent the most time with mobile sports apps -- 77.1 minutes per month. Men ages 25-34 checked sports apps most often, logging in for 42.1 sessions per month (Arbitron).
MOBILE SPORTS APP USAGE AMONG MALES (BY AGE GROUP)18+18-2425-3435-4445-5455+
% using sports apps18.4%17.0%16.2%22.8%19.2%17.2% Minutes spent per month63.860.571.722.214.171.124 # of sessions per month32.835.8126.96.36.199.5