SBD/April 26, 2013/Research and Ratings

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  • Data Shows March Madness, MLB Season Led To Bump In Mobile Sports App Usage

    The use of sports apps on mobile devices saw a big uptick among males coinciding with the start of March Madness and the leadup to the MLB season, according to data from a U.S. Arbitron Mobile Trends Panel conducted in March. Starting with the week of March 10, some 13.7% of males ages 18+ were using mobile sports apps. A previous panel found that in the two weeks following the Super Bowl on Feb. 3, use of mobile sports apps in the demo went from 12.9% to 10.0%. Among males, the most avid users of mobile sports apps are ages 35-44 (22.8% of users). That age demo also spent the most time with mobile sports apps -- 77.1 minutes per month. Men ages 25-34 checked sports apps most often, logging in for 42.1 sessions per month (Arbitron).

    MOBILE SPORTS APP USAGE AMONG MALES (BY AGE GROUP)
     
    18+
    18-24
    25-34
    35-44
    45-54
    55+
    % using sports apps
    18.4%
    17.0%
    16.2%
    22.8%
    19.2%
    17.2%
    Minutes spent per month
    63.8
    60.5
    71.7
    77.1
    47.2
    50.0
    # of sessions per month
    32.8
    35.8
    42.1
    35.1
    22.1
    22.5

     

    Print | Tags: Research and Ratings, Arbitron
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