Sports execs feel that MLB faces the biggest threat from the secondary ticket market with regard to the value of its season tickets, according to data from a Turnkey Sports Poll conducted in March. Asked which sport faces the biggest threat from the secondary ticket market, 56% of execs polled responded MLB, while 14% said the NBA and 12% said the NFL. Meanwhile, execs were also asked to pick (from a provided list) the option that they think will best enable sports properties to adopt a more active role in the secondary ticket marketplace. The top response (39%) was the creation of official secondary sites controlled by ticket partners and league offices. Another 26% of execs said paperless ticketing and 23% said partnerships with secondary sites (Turnkey).
| In which sport does the secondary ticketing market pose
the biggest threat to the value of season tickets? |
| SPORT | % |
| MLB | 56% |
| NBA | 14% |
| NFL | 12% |
| NHL | 7% |
| College basketball | 2% |
| College football | 2% |
| MLS | 0% |
| Not sure/No response | 7% |
| | |
| Which of the following options will best enable sports properties
to adopt a more active role in the secondary ticket marketplace? |
| RESPONSE | % |
| Official secondary sites controlled by ticket partners and league offices | 39% |
| Paperless ticketing | 26% |
| Partnerships with secondary ticketing sites | 23% |
| Government legislation | 4% |
| Widespread use of near field communication technology | 2% |
| Not sure/No response | 6% |
