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SBD/April 25, 2013/Marketing and Sponsorship
Zurich Extends Title Sponsorship Deal Of New Orleans PGA Tour Event Through '19
Published April 25, 2013
BIG EASY STYLE: In New Orleans, Chris Waddington wrote for hardcore New Orleans golf fans, the PGA Tour event “feels like six days of Christmas morning: world class competitors, a wonderful course, a purse of $6.6 million, and the extra pleasure of knowing that all proceeds go to charity.” Tournament CEO Steve Worthy said, “We want to make this an attractive party for all kinds of people, not just the hardcore golf audience.” The event last year “attracted about 100,000 guests over six days.” About 60% of those visitors “come from New Orleans despite competition from that other big, weekend event: the New Orleans Jazz and Heritage Festival.” Worthy said, “There’s not a huge overlap between the Jazz Fest audience and the crowd that comes out for Zurich Classic, but we know that both groups want a lot out of a festival experience.” He added, “Our goal is to make this an incredible experience for everyone, whether you’re out here for the first tee at 7 a.m. or one of those fans who shows up with a baby carriage and treats the whole thing as an afternoon in the park. That kind of hospitality is what makes this a real New Orleans event for so many people” (NOLA.com, 4/22).