"TNF" Ratings Down For Titans-Jags Sources: Sprint Shelves NASCAR "Experience" Carnival To Air First Super Bowl Ad MJ Leads eBay Athlete Merch Sales Chick-Fil-A Takes Wizards Promo To Next Level Marketplace Roundup Rams' Move To L.A. Unlikely For '15 Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership
SBD/April 25, 2013/Marketing and Sponsorship
Barry Sanders Wins Fan Vote For Cover Of "Madden NFL 25," Beating Out Adrian Peterson
Published April 25, 2013
PROVED ELUSIVE: ESPN's Charissa Thompson during a special on the unveiling of the cover said, "We started off with 64 stars in a bracket divided by old school and new school. Forty million votes later, we have whittled it down to two." Prior to the reveal, Sanders said of not being on the cover while he was an active player, "Back in the late nineties, I was scheduled to be on the cover, I was excited about it, grew up a huge John Madden fan and that was sort of the beginnings of the game. Unfortunately, that was the year I was retired, so I missed out on the game, but I'm hoping this year is my year" ("Sports Nation: Madden Cover Vote Reveal," ESPN2, 4/24).