NBC Lands New Advertisers For Race Coverage Steelers Exploring '23 Super Bowl Bid Redskins DC Stadium Could Hinge On Name Change Tennessee Unveils New Nike Uniforms New Balance Launches Global Campaign P.F. Chang's Out As Arizona Marathon Sponsor Mizzen+Main Growing Thanks To Athlete Customers Marketplace Roundup Chevy The Latest Daytona Rising Founding Partner Chargers, Raiders Meet With L.A. Officials
SBD/April 25, 2013/Marketing and Sponsorship
Barry Sanders Wins Fan Vote For Cover Of "Madden NFL 25," Beating Out Adrian Peterson
Published April 25, 2013
PROVED ELUSIVE: ESPN's Charissa Thompson during a special on the unveiling of the cover said, "We started off with 64 stars in a bracket divided by old school and new school. Forty million votes later, we have whittled it down to two." Prior to the reveal, Sanders said of not being on the cover while he was an active player, "Back in the late nineties, I was scheduled to be on the cover, I was excited about it, grew up a huge John Madden fan and that was sort of the beginnings of the game. Unfortunately, that was the year I was retired, so I missed out on the game, but I'm hoping this year is my year" ("Sports Nation: Madden Cover Vote Reveal," ESPN2, 4/24).