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Marketing and Sponsorship

NFL Draft Class Lacks Star Power; Potential No. 1 Pick Joeckel Signs With Crest/Oral-B

While this year's NFL Draft class “has been described by some as deep in talent," the roster of potential draftees "appears to be lacking something at the very top: stars,” according to Michael Whitmer of the BOSTON GLOBE. Most mock drafts “don’t seem to be delivering any of the bankable, popular names that we’ve seen from drafts past, and then see on TV as celebrity pitchmen in national advertising campaigns” (BOSTON GLOBE, 4/25). Meanwhile, Crest and Oral-B Pro-Health have partnered with NFL draft prospect Luke Joeckel, who is a possibility to go to the Chiefs with the No. 1 overall pick, to promote its “Go Pro” campaign, with a donation to the int'l non-profit Dress for Success. The deal also will provide a donation in Joeckel’s new NFL city to the Dress for Success organization (Crest).

ON THE CATWALK: In N.Y., Lisa Marsh reports clothing brand Sean John “worked with marketing company Conversion Sports to host a gifting suite this week for the potential NFL draftees.” Companies that will be represented “include Aquahydrate water, Ciroc vodka, Gillette, Rafaello and Co. (jewelry), Soul Headphones, private jet company Solarius and Yagi Jewelry.” Sean John VP/Marketing & Communications Vincent Panzanella said, “These suites give us access and the opportunity to get to know them. If we talk to them now, they know us as a trusted resource. Hopefully, we can help them leverage not only their personal brand, but our overall brand” (N.Y. DAILY NEWS, 4/25).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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