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SBD/April 25, 2013/Marketing and Sponsorship
Retailers, Sports Teams Racking Up Sales Of "Boston Strong" Themed Merchandise
Published April 25, 2013
BROTHERLY LOVE: In Philadelphia, Brian McCrone noted race sponsors for the city's Blue Cross Broad Street Run on May 5 "released a new logo with the phrase 'From Philly to Boston with Love' that each runner will be given to wear during the race." The new logo's design includes "images of the Liberty Bell and a four-leaf clover within the words and a backdrop of a heart." Race sponsor Independence Blue Cross and logo designer Cadient Group also "donated $10,000 each to" The One Fund Boston (PHILLY.com, 4/24).