SBD/April 24, 2013/Marketing and Sponsorship

Marketplace Roundup

The AP reported NASCAR driver Brad Keselowski for the Sprint Cup Series race at Richmond Int'l Raceway “will not be in his familiar No. 2 blue Ford this weekend as sponsor Miller Lite swaps out with Redd's Apple Ale for the first of two races this season.” The Redd's paint scheme “will also be on the No. 2 at Pocono in August.” Miller Lite is “one of the few sponsors to retain the rights to every race for the season.” The car as a result “is almost always its traditional blue and white colors.” But the No. 2 has “had special paint schemes over the years” (AP, 4/23).

SPREADING THE WEALTH: EPL club Manchester United has entered into a five-year partnership with Vietnamese bank BIDV. The deal will see BIDV offer its first affinity card. The bank will also offer a ManU debit card early next season (ManU). The deal builds on the club's "portfolio of financial interests in the Far East” (AP, 4/24).

THESE BUDS ARE FOR YOU: In Ft. Lauderdale, Shandel Richardson reported Heat F Shane Battier “recently was surprised by Bud Light delivering 1,100 cases to his home.” Battier last month was "asked if he had any superstitions during the Heat’s 27-game winning streak.” He said that he “had none except for drinking the same beer -- Bud Light -- after every game.” He received the gift after his comments "made their way back to the beer company” (, 4/23).
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