Under Armour Taking Over UCLA Apparel Rights Reebok, J.J. Watt Roll Out New Ad Campaign E-Sports Emerging As TV Marketing Opportunity Dollar General Leaving Kenseth's No. 20 Car Posey Headlines New Esurance Campaign ESPN Signs 10 Sponsors For X Games Sponsors, NFL Draftees Meet At Rookie Premiere Sunoco Launches New Essence Of Racing Efforts Marketplace Roundup Sponsors Likely Sticking With Mickelson
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SBD/April 24, 2013/Marketing and Sponsorship
Published April 24, 2013
SPREADING THE WEALTH: EPL club Manchester United has entered into a five-year partnership with Vietnamese bank BIDV. The deal will see BIDV offer its first affinity card. The bank will also offer a ManU debit card early next season (ManU). The deal builds on the club's "portfolio of financial interests in the Far East” (AP, 4/24).
THESE BUDS ARE FOR YOU: In Ft. Lauderdale, Shandel Richardson reported Heat F Shane Battier “recently was surprised by Bud Light delivering 1,100 cases to his home.” Battier last month was "asked if he had any superstitions during the Heat’s 27-game winning streak.” He said that he “had none except for drinking the same beer -- Bud Light -- after every game.” He received the gift after his comments "made their way back to the beer company” (SUN-SENTINEL.com, 4/23).