Mondelez Signs New Sponsorship With USOC Nike's LeBron, Durant Shoes Sales Sagging Infiniti To Sponsor Braves At SunTrust Park Under Armour's Newton Ad Becomes Game Dustin Johnson Re-Ups With Adidas For Apparel Marketplace Roundup Dr. J Sells Rights To Name, Image Guaranteed Rate Sponsoring White Sox Event South Carolina-Under Armour Deal Worth $71.5M Marketplace Roundup
SBD/April 24, 2013/Marketing and Sponsorship
Published April 24, 2013
SPREADING THE WEALTH: EPL club Manchester United has entered into a five-year partnership with Vietnamese bank BIDV. The deal will see BIDV offer its first affinity card. The bank will also offer a ManU debit card early next season (ManU). The deal builds on the club's "portfolio of financial interests in the Far East” (AP, 4/24).
THESE BUDS ARE FOR YOU: In Ft. Lauderdale, Shandel Richardson reported Heat F Shane Battier “recently was surprised by Bud Light delivering 1,100 cases to his home.” Battier last month was "asked if he had any superstitions during the Heat’s 27-game winning streak.” He said that he “had none except for drinking the same beer -- Bud Light -- after every game.” He received the gift after his comments "made their way back to the beer company” (SUN-SENTINEL.com, 4/23).