Sources: Sprint Shelves NASCAR "Experience" Carnival To Air First Super Bowl Ad MJ Leads eBay Athlete Merch Sales Chick-Fil-A Takes Wizards Promo To Next Level Marketplace Roundup Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership Alshon Jeffery Signs With BodyArmor Marketplace Roundup
SBD/April 24, 2013/Marketing and Sponsorship
Published April 24, 2013
SPREADING THE WEALTH: EPL club Manchester United has entered into a five-year partnership with Vietnamese bank BIDV. The deal will see BIDV offer its first affinity card. The bank will also offer a ManU debit card early next season (ManU). The deal builds on the club's "portfolio of financial interests in the Far East” (AP, 4/24).
THESE BUDS ARE FOR YOU: In Ft. Lauderdale, Shandel Richardson reported Heat F Shane Battier “recently was surprised by Bud Light delivering 1,100 cases to his home.” Battier last month was "asked if he had any superstitions during the Heat’s 27-game winning streak.” He said that he “had none except for drinking the same beer -- Bud Light -- after every game.” He received the gift after his comments "made their way back to the beer company” (SUN-SENTINEL.com, 4/23).