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SBD/April 24, 2013/Events and Attractions
Wimbledon Won't Raise Ticket Prices Despite Increased Purse, Plans For Retractable Roof
Published April 24, 2013
LEVERAGE SERVED: In N.Y., Christopher Clarey writes Wimbledon's prize increase marks the "latest example of the players’ new bargaining power in an age of uncommon unity among the game’s biggest men’s stars." If there are "no further changes, the final prize-money figures for the Grand Slam tournaments" in '13 will be as follows: the Australian Open ($31M, up 15%), the French Open ($28.7M, up 16%), Wimbledon ($34.4M, up 40%) and the U.S. Open ($33.6M, up 31%). Though "unprecedented in size and scope, the raises do not match what the players were initially requesting." With the men "leading the way in negotiations," players wanted 25% of total revenue and "have not yet achieved that at any Grand Slam tournament" (N.Y. TIMES, 4/24).