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SBD/April 23, 2013/Media
Columnist: NBA Playoffs "All About TV," As Drawn-Out Schedule Benefits Broadcasters
Published April 23, 2013
KEEPING THE FAITH: In Houston, David Barron wrote given the "one-sided nature" of the Rockets' loss to the Thunder on Sunday, viewers in the Houston market were "surprisingly faithful" in watching the game until the end. The game drew a 5.7 local rating on TNT and a 0.99 rating on Comcast SportsNet Houston. The CSN Houston audience "topped out" between 9:45pm and 10:15pm CT, then "dropped substantially before climbing back" at the end of the game. The TNT audience "topped out" between 9:45pm and 10:00pm (CHRON.com, 4/22).
BIGGEST FAN: ESPN L.A.'s Dave McMenamin wrote after Lakers G Kobe Bryant sent out "more than a dozen tweets during and after" the Lakers' opening playoff game against the Spurs on Sunday, he "vows he'll keep his 140-character contributions to himself come Game 2" tomorrow. Coach Mike D'Antoni on Sunday said of Bryant, "He’s a fan right now. He’s a fan, and you guys put a little more importance on that kind of fan. But he’s a fan. He gets excited and he wants to be a part of it so that’s good.” Bryant "made it clear he did not want to become a distraction." Bryant wrote on his Twitter account on Sunday, "I see my tweeting during the game is being talked about as much as the game itself. Not my intention , just bored as I guess #notagain" (ESPNLA.com, 4/22).