Jordan Talks Federer Shoe Collaboration Ford Field Gets Title Sponsor For Bowl Game Mazda Inks Deal With Competitor Group Serves & Volleys McDonald's Preps Three Promos Around NFL Season Cowboys, Hublot Unveil Limited Edition Watches U.S. Open Sponsors Go Digital With Activations UA Alters Approach To Women's Activewear Marketplace Roundup Stan Wawrinka Re-Signs With Yonex
Upcoming Conferences and Events
SBD/April 23, 2013/Marketing and Sponsorship
Published April 23, 2013
LOVIN' IT: McDonald's has signed a three-year extension of its sponsorship of Univ. of Pittsburgh athletics. The agreement between Pitt IMG Sports Marketing and local McDonald's restaurants includes signage, radio, gameday and social media advertising, logo usage and promotional opportunities. The QSR will have the ability to integrate its national and regional media campaigns while developing specific activation campaigns directed to students and its fan base (Pitt).
RUN ON THE BANK: REUTERS' Keith Weir reported Virgin Money, the title sponsor of the London Marathon since '10, has "extended its sponsorship" of the race until at least '17 (REUTERS, 4/22). Financial terms of the extension were not disclosed, but race organizers said that Virgin's previous five-year deal was worth $26M (BLOOMBERG, 4/22).
BALANCING ACT: YAHOO SPORTS' Shane Bacon reported Nike recently brought in golfers Rory McIlroy, Nick Watney, Paul Casey, Kyle Stanley and Suzann Pettersen to "relive" a previous Tiger Woods trick shot ad, but "with a little more camera editing" (SPORTS.YAHOO.com, 4/22).