Pacers Hire Shamrock S&E To Find Sponsorships Iverson Protests Nike Tribute Shoe Marketplace Roundup Sonic Signs Durant As First Athlete Endorser Broncos Sign Exclusive Deal With DraftKings Pacers, McDonald's To Debut New Campaign Athletes Poke Fun In New Foot Locker Ads All Nippon To Title Sponsor LPGA Major Pepsi, NFL Promoting Heavily Through Digital Marketplace Roundup
SBD/April 23, 2013/Marketing and Sponsorship
Published April 23, 2013
LOVIN' IT: McDonald's has signed a three-year extension of its sponsorship of Univ. of Pittsburgh athletics. The agreement between Pitt IMG Sports Marketing and local McDonald's restaurants includes signage, radio, gameday and social media advertising, logo usage and promotional opportunities. The QSR will have the ability to integrate its national and regional media campaigns while developing specific activation campaigns directed to students and its fan base (Pitt).
RUN ON THE BANK: REUTERS' Keith Weir reported Virgin Money, the title sponsor of the London Marathon since '10, has "extended its sponsorship" of the race until at least '17 (REUTERS, 4/22). Financial terms of the extension were not disclosed, but race organizers said that Virgin's previous five-year deal was worth $26M (BLOOMBERG, 4/22).
BALANCING ACT: YAHOO SPORTS' Shane Bacon reported Nike recently brought in golfers Rory McIlroy, Nick Watney, Paul Casey, Kyle Stanley and Suzann Pettersen to "relive" a previous Tiger Woods trick shot ad, but "with a little more camera editing" (SPORTS.YAHOO.com, 4/22).