Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors Marketplace Roundup Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup Marketplace Roundup Turner Sports Selling Single-Sponsor Ad Breaks
SBD/April 23, 2013/Marketing and Sponsorship
Published April 23, 2013
LOVIN' IT: McDonald's has signed a three-year extension of its sponsorship of Univ. of Pittsburgh athletics. The agreement between Pitt IMG Sports Marketing and local McDonald's restaurants includes signage, radio, gameday and social media advertising, logo usage and promotional opportunities. The QSR will have the ability to integrate its national and regional media campaigns while developing specific activation campaigns directed to students and its fan base (Pitt).
RUN ON THE BANK: REUTERS' Keith Weir reported Virgin Money, the title sponsor of the London Marathon since '10, has "extended its sponsorship" of the race until at least '17 (REUTERS, 4/22). Financial terms of the extension were not disclosed, but race organizers said that Virgin's previous five-year deal was worth $26M (BLOOMBERG, 4/22).
BALANCING ACT: YAHOO SPORTS' Shane Bacon reported Nike recently brought in golfers Rory McIlroy, Nick Watney, Paul Casey, Kyle Stanley and Suzann Pettersen to "relive" a previous Tiger Woods trick shot ad, but "with a little more camera editing" (SPORTS.YAHOO.com, 4/22).