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SBD/April 22, 2013/Media
ESPN, NFL Network Tell Staffers Not To Tweet Draft Picks Prior To Podium Announcements
Published April 22, 2013
STAR POWER SHORTAGE: SPORTSBUSINESS JOURNAL's Liz Mullen reports analysts expect TV ratings for the draft "to take a hit." Last year, 8.1 million people watched to see Colts QB Andrew Luck and Redskins QB Robert Griffin III "taken No. 1 and No. 2 overall in prime time on ESPN and the NFL Network." But football talent experts said that there are "no quarterbacks of the caliber of Luck or Griffin in this year’s draft and that the first overall pick, as well as the composition of the entire first round, is up in the air." Sports television consultant and former CBS Sports President Neal Pilson wrote in an e-mail, “All our data and research tells us major sports names and personalities engage our audience, create interest and ... drive up ratings. Uncertainty over unknowns is not a recipe for strong ratings” (SPORTSBUSINESS JOURNAL, 4/22 issue).