A-B Concerned Over NFL's Handling Of Issues Castrol Drops Adrian Peterson Sponsorship Harman Announces NBA Sponsorship Deal Blazers Sign Unique Sponsorship With Daimler LeBron Banner Could Go Back Up On Building Under Armour Signs Emmanuel Mudiay Amalie Looks To Capitalize On Lightning Deal Radisson Suspends Vikings Sponsorship Richard Sherman Releases Line Of Sunglasses Big West Signs Five-Year Deal With Learfield
Upcoming Conferences and Events
SBD/April 22, 2013/Marketing and Sponsorship
Published April 22, 2013
HOYA DESTROYA: USA TODAY’s Jeff Zillgitt reported Basketball HOFer Patrick Ewing “relaunched his basketball shoe under the umbrella of Ewing Athletics.” Ewing earlier this month “debuted two new hightops: one pair in Georgetown colorways and the other pair in Jamaica colorways.” The shoe line “originally relaunched in 33 stores in the USA, but has expanded to 46, and the shoes are also sold in Canada and Europe.” Investors over the years have “approached Ewing and his longtime agent, David Falk, about restarting Ewing Athletics” (USATODAY.com, 4/20).
FROST YOURSELF: The N.Y. POST’s PAGE SIX reports La Liga club Real Madrid MF Cristiano Ronaldo “appears in a new campaign for Jacob Arabo’s jewelry brand Jacob & Co.” A new print campaign will show Ronaldo “wearing a Ghost Watch that displays 20 different time zones on its face” (N.Y. POST, 4/22).