SBD/April 22, 2013/Marketing and Sponsorship

Marketplace Roundup

In DC, Dan Steinberg noted motorcycle suspension company Research Group 3, which in its industry is “commonly referred to by its initials: RG3,” earlier this year “filed an extension of time with the Trademark Office to oppose" both of Redskins QB Robert Griffin III’s filings. The company was "granted 90 days," and the extension expires this week. Catherine Holland, an intellectual property lawyer representing the company, said, “We just want to clearly delineate the rights that each party has with regard to the phrase RG3.” She said that the company "is not trying to profit off Griffin’s fame" (WASHINGTONPOST.com, 4/19).

HOYA DESTROYA: USA TODAY’s Jeff Zillgitt reported Basketball HOFer Patrick Ewing “relaunched his basketball shoe under the umbrella of Ewing Athletics.” Ewing earlier this month “debuted two new hightops: one pair in Georgetown colorways and the other pair in Jamaica colorways.” The shoe line “originally relaunched in 33 stores in the USA, but has expanded to 46, and the shoes are also sold in Canada and Europe.” Investors over the years have “approached Ewing and his longtime agent, David Falk, about restarting Ewing Athletics” (USATODAY.com, 4/20).

FROST YOURSELF: The N.Y. POST’s PAGE SIX reports La Liga club Real Madrid MF Cristiano Ronaldo “appears in a new campaign for Jacob Arabo’s jewelry brand Jacob & Co.” A new print campaign will show Ronaldo “wearing a Ghost Watch that displays 20 different time zones on its face” (N.Y. POST, 4/22).
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