Menu
Marketing and Sponsorship

UConn Addresses Negativity Toward New Logo, Denies Finances Were Major Motivation

UConn on Thursday "officially unveiled its new logo, and addressed the largely negative reaction" since the news became public earlier this month, according to a front-page piece by Don Amore of the HARTFORD COURANT. AD Warde Manuel asserted that the change was "not motivated by money, but to give the school's athletic teams a consistency in identity." Manuel: "This is not about merchandising. This is not about our trying to change to make more money. This is to make sure our identity is clear. ... The majority of the public probably couldn't care less that one number is this way and another number is that way. But we do. We want that consistency that identifies a mark for us." UConn's athletes, who were "surveyed during the yearlong logo process, offered the opinion that the old logo was too 'friendly,' too 'puppy-ish' or 'cartoonish' or 'looked tired' because the tongue was hanging out." Manuel said that the old logo was "not a husky but a malamute or Samoyed." The new logo is "based on a Siberian husky." UConn teams over the years had "gone off in their own directions on uniforms and logos." There were "several versions, from an interlocking U-C, to a C with a basketball inside it, and numerous fonts." The school is "rebranding itself as UCONN, all capital letters, and its uniforms will reflect that." The word "UCONN," in bold letters outlined in red, will "be on all of the school's athletic unforms." The baseball team will "retain the 'C' on its caps." The new football helmets "feature the new Husky dog on top, its eyes peering from the front of the helmet." UConn "retains the rights to all of its old logos, which will be used on licensed 'throw-back' items" (HARTFORD COURANT, 4/19).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/04/19/Marketing-and-Sponsorship/UConn.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/04/19/Marketing-and-Sponsorship/UConn.aspx

CLOSE