SBD/April 19, 2013/Marketing and Sponsorship

I Wear My Sunglasses At Night: Oakley Store At Angel Stadium Drawing Big Crowds

Oakley's store has custom eyewear and Angels- and baseball-themed apparel
The new 1,000-square-foot Oakley retail store at Angel Stadium was "jammed with fans" during the team's first home stand of the season last week, according to Marcia Smith of the ORANGE COUNTY REGISTER. Shoppers went through a "wide selection of custom eyewear and Angels- and baseball-themed apparel created with the 'Oakley DNA.'" The main attraction of the "industrial-looking but baseball-themed space" is Oakley's "custom eyewear bar." Customers can use "two touchscreens to select frames, lenses, even laser-etching of text or the Angels logo on eyewear that can be built in 15 minutes." Eyewear is the primary product in the store, but it also offers fans an "alternative to the traditional jerseys and player T-shirts sold by the nearby Team Store." There were T-shirts featuring a "sleeker, modern presentation of the Angels' haloed-A logo," while the logo also was seen on "camouflaged sweatshirts, flat-billed ballcaps and rugged backpacks." Angels LF Mark Trumbo and 2B Howie Kendrick, who are both Oakley endorsers, "have life-sized murals on the back wall" of the store. Oakley has two smaller locations at Yankee Stadium, but the Angel Stadium store is its "largest and the first to feature Angels/Oakley co-branded product lines under a licensing agreement signed in March" (ORANGE COUNTY REGISTER, 4/19).
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