SBD/April 18, 2013/Marketing and Sponsorship

Emirates Airline, Roland Garros Agree To Five-Year French Open Sponsorship Deal

Emirates airline yesterday announced a five-year deal to sponsor the French Open, starting with the '13 tournament at Roland Garros. The deal, which designates Emirates as an Official Partner, includes branding at Centre Court Philippe-Chatrier, as well as panel signage on other courts. The airline will have a private lounge for corporate guests at Roland Garros Village and boxes along the courts, as well as a dedicated area at the entrance to the RG Lab fan area. Emirates earlier this week was announced as the new shirt sponsor for La Liga club Real Madrid. The airline also inked a five-year deal with F1 in February and was named the official airline of the ATP World Tour in December (THE DAILY). ARABIAN BUSINESS' Andy Sambidge notes Emirates’ sponsorship of Roland Garros is the airline’s "third tennis sponsorship in Europe after the Internazionali BNL d'Italia (Italian Open) announced last year and the Barcelona Open revealed in March 2013." Other major tennis competitions sponsored by Emirates "around the world include; the US Open, the Rogers Cup, BNP Paribas Open and the Dubai Duty Free Tennis Championship." Emirates also is the "Official Airline of the ATP World Tour and sponsor of Emirates ATP rankings" (ARABIANBUSINESS.com, 4/18).
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