SBD/April 17, 2013/Research and Ratings

ESPN The Mag, Tennis, Golf Digest Among Publications Seeing Q1 Print Ad Revenue Gains

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After seeing print ad revenue drop last year, ESPN The Magazine, Tennis and Golf Digest saw big upticks during Q1 of '13, according to data from the Publishers Information Bureau. Golf Digest saw a 27% increase in Q1 after the magazine had a 6% drop during all of last year. The publication also had a 29% drop during Q1 last year. Tennis magazine saw a 24% increase after a 23% drop last year (11% drop in Q1 of '12). ESPN The Magazine's gains come after the publication had a 13% drop last year (15% drop in Q1 last year). SI continues to dwarf all other sports publications, with its print ad revenue 182% higher than than that of ESPN The Magazine. SI saw print revenue up around 1% in Q1 this year after figures were relatively flat in '12. Golf World continued to slide in Q1 after a 20% drop last year. Print ad revenue for Golf World was down around 5% during the first three months of '13.

SELECT SPORTS MAGAZINE PRINT AD REVENUE THROUGH Q1
PUBLICATION
'13
'12
% +/-
Sports Illustrated
$147,848,998
$145,937,636
1.3%
ESPN The Magazine
$52,357,972
$45,814,481
14.3%
Golf magazine
$42,722,393
$38,754,864
10.2%
Golf Digest
$26,691,218
$21,009,690
27.0%
Runners World
$21,025,476
$18,952,147
10.9%
Golf World
$6,438,342
$6,750,256
-4.6%
Bicycling
$6,266,581
$6,047,967
3.6%
Transworld Snowboarding
$5,868,750
$5,708,911
2.8%
Transworld Skateboarding
$4,336,690
$4,703,442
-7.8%
Cycle World
$3,687,265
$3,887,729
-5.2%
Tennis
$3,521,871
$2,831,468
24.4%
Transworld Motocross
$2,773,680
$2,830,230
-2.0%
Transworld Surf
$2,061,026
$1,933,682
6.6%
SI for Kids
$1,105,912
$1,109,300
-0.3%
Transworld Ride BMX
$635,320
$656,819
-3.3%
Transworld Wakeboarding
$469,395
$506,953
-7.4%

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