SBD/April 16, 2013/Marketing and Sponsorship

J&J Rolls Out Mike Trout Cutouts In Conjunction With National Soft Pretzel Month

A promotion prompts students to write an essay on why they would like to meet Trout
J&J Snack Foods is taking advantage of National Soft Pretzel Month and its new endorsement deal with Angels LF Mike Trout with advertisements at retailers nationwide. J&J President & CEO Gerry Shreiber said life-sized cardboard cutouts of Trout endorsing the brand’s SuperPretzel began appearing in grocery stores and other food retailers earlier this month. Trout in October signed a three-year endorsement deal with the company and was named its national spokesperson. Shreiber said, “Sometimes you find something that’s shiny and you’re not sure about it. Sometimes you find something that glitters. Well, Mike Trout is as glittering as gold. He is the real deal. I thought he was the perfect ballplayer to represent our brand.” J&J also is holding a Trout-centered promotion which allows students 13 and older to write an essay on why they would like to meet Trout. J&J Northeast Sales Dir Bo Powell said the winners will be flown to Anaheim, Calif., July 1 for a meet-and-greet, followed by the July 2 Cardinals-Angels game. Trout also has endorsement deals with Nike, Subway, BodyArmor and Eastbay.
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