SBD/April 16, 2013/Marketing and Sponsorship

Equipment Maker StringKing Lacrosse Finds Niche Market Selling Mesh Pockets For Sticks

The founders of equipment maker StringKing Lacrosse, three of whom “played college lacrosse, see an opportunity to carve out a niche business that addresses complaints about the one piece of equipment that actually touches the ball,” according to Callum Borchers of the BOSTON GLOBE. StringKing’s mesh pockets are “on the sticks of Major League Lacrosse stars and the once-leery retailer, Commonwealth Lacrosse, can barely keep StringKing’s line of premium mesh in stock at its 14 stores throughout New England, Pennsylvania, and New Jersey.” Commonwealth Lacrosse “recently asked StringKing to double its next shipment.” Mesh for lacrosse equipment makers is “generally an afterthought.” A high-level player “might spend $1,000 from helmet to cleats; StringKing’s mesh kits cost $25.” But MLL N.Y. Lizards F Matt Gibson said the mesh pocket for players is “very personal.” The company’s founders have “secured the backing of a few private investors, borrowed money from family members, and sold their belongings to pursue the business venture” (BOSTON GLOBE, 4/16).
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