Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

Jackie Robinson Merch Sales On Fanatics.com Jump 1,000% Since Start Of MLB Season

Sales of Jackie Robinson replica jerseys and “other merchandise have jumped 1000 percent since the baseball season began two weeks ago compared to the same period last year,” according to Fanatics.com data cited by Ken Belson of the N.Y. TIMES. T-shirts “with Brooklyn written on the front and Robinson’s name and number on the back are the best-selling item.” This past weekend’s release of “42,” a biopic chronicling Robinson’s life, has “helped.” But sales of Robinson’s gear “have topped sales of gear for every current player as well.” Few players have “had such an impact on baseball and beyond.” CMG Worldwide CEO & Chair Mark Roesler, whose company sells the licensing rights of deceased athletes and celebrities, said that Robinson is “consistently one of the highest earning deceased sports celebrities.” Robinson also remains “a fixation of collectors.” Chicago-based sports memorabilia seller Baseball in the Attic Founder Michael Osacky said that the value of a ball signed by Robinson “has risen 50 percent, to $7,500 since 2004.” He added that Robinson’s '52 Topps card in “near-mint condition has appreciated even faster, to $8,100, from $3,200” (NYTIMES.com, 4/15). Meanwhile, AD AGE reported New Era for MLB’s observance of Jackie Robinson Day yesterday released a “new, more serious commercial for the brand.” The ad, titled "First Changes Everything," is a “nicely shot film featuring people tipping their caps in honor of Jackie Robinson.” Pereira & O'Dell, N.Y., created the spot with “production by Rooster.” A digital element allows fans to send photos, videos and tweets "tipping your hat" in his honor (ADAGE.com, 4/15).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/04/16/Marketing-and-Sponsorship/Jackie-Robinson.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/04/16/Marketing-and-Sponsorship/Jackie-Robinson.aspx

CLOSE