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SBD/April 16, 2013/Events and Attractions
RSE Ventures Plans Int'l Soccer Tourney With Finals Staged At Sun Life Stadium
Published April 16, 2013
SOCCER MECCA ON THE RISE? In this week’s SPORTSBUSINESS JOURNAL, Lefton & Ourand report Ross’ “dream of transforming Sun Life Stadium into a center for soccer in the United States could get a big boost” hosting the tournament this summer. While “nothing has been signed, initial plans have Fox Soccer Channel carrying the tournament this year, with Fox Sports 1 carrying it in 2014 and 2015.” A source said that a “marquee team like Manchester United could command as much as $2 million.” Smaller “upper-division clubs would cost around $500,000.” N.Y. marketing firm Insignia, a supporting company for RSE Ventures, is “handling branding and sales.” Organizers have “shopped the tournament around to other media outlets.” Sources said that ESPN, which “previously carried the World Football Challenge … passed on it” (SPORTSBUSINESS JOURNAL, 4/15 issue).