NBA Poised For Big Season With Eyes On Superteams Under Armour Has Slowest Sales Growth In Six Years Axe Bat Completes Corporate Realignment Knight Commission Chair Predicts Grim FBS Future World Series Tickets Still Setting Price Records Yankee Stadium Adding Social Gathering Areas Dolan, Manfred To Discuss Chief Wahoo Logo Cubs Poised For Marketing Opportunities MLB Postseason Viewership Down 8% NHL, Players Set Escrow Withholding Rate At 15%
SBD/April 15, 2013/Research and RatingsPrint All
Overnight ratings for sports telecasts over the weekend were led by coverage of The Masters on CBS. The NASCAR Sprint Cup Series had its first Saturday primetime race of the season, with Fox earning a 3.5 overnight for the NRA 500 from Texas Motor Speedway. That figure is down slightly from a 3.6 rating for the race last season. On Sunday, ABC earned a 2.5 overnight for Bulls-Heat, the net’s final NBA regular-season telecast of the season. The 2.5 rating was down 24% from a 3.3 for Heat-Knicks on Easter Sunday last year. Meanwhile, ESPN earned a 0.4 overnight for Yale’s win over Quinnipiac in the NCAA Hockey Championship. That figure is up from a 0.3 for Boston College's win over Ferris State last year. The net also earned a 1.8 overnight for the Orioles-Yankees “Sunday Night Baseball” telecast. The game earned an 8.4 local rating in Baltimore, marking a regular-season record for an ESPN MLB game in the market.
TELECASTDATENETTIME (ET)RAT. "ESPN Sports Saturday"4/13ABC4:00-6:00pm0.4 Speed Golf World Championships4/13CBS1:00-2:00pm0.6 "Masters Playoffs"4/13CBS2:00-3:00pm1.3 The Masters: Third Round4/13CBS3:00-7:00pm6.3 MLB: (regional)4/13Fox4:00-7:00pm2.1 NASCAR Sprint Cup: NRA 500 (Texas)4/13Fox8:00-11:00pm3.5 National Heads-Up Poker Championship4/13NBC2:30-4:30pmn/a Horse Racing: Blue Grass Stakes4/13NBC4:30-6:00pmn/a "NBA Countdown"4/14ABC12:30-1:00pm1.2 NBA: Bulls-Heat4/14ABC1:00-3:45pm2.5 AMA Supercross4/14CBS12:00-1:00pm0.9 "Jim Nantz Remembers Augusta"4/14CBS1:00-2:00pm1.2 The Masters: Final Round4/14CBS2:00-7:00pm10.2 "UFC Road to the Octagon"4/14Fox5:00-6:00pm1.1 NHL: Blackhawks-Blues4/14NBC12:30-3:00pmn/a Stadium Super Trucks4/14NBC3:00-4:00pmn/a Skating & Gymnastics Spectacular4/14NBC4:00-6:00pmn/a