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SBD/April 15, 2013/Marketing and Sponsorship
State Farm Kicks Off Multiyear Presenting Sponsorship Deal For WNBA Draft
Published April 15, 2013
NEEDING ASSISTANCE: State Farm late last year debuted its “Born To Assist” campaign starring Clippers G Chris Paul, and the company plans to take a similar tone with the WNBA deal. Reckamp said, “In the WNBA, you’re still going to see that theme of the assist in the context of how the players, the team, the State Farm agent assist people around them every day.” The company is still in the process of finalizing plans for activation throughout the season.
WELCOME TO THE SHOW: Tonight's Draft not only will serve as State Farm’s debut with the WNBA, but also as a platform for the league to refresh its identity. In addition to the formal launch of the league's new logo, the WNBA will welcome three high-profile college stars in Brittney Griner, Elena Delle Donne and Skylar Diggins. WNBA President Laurel Richie said, “This Draft class has the potential to be absolutely game changing for the WNBA.” She added the league's new identity is "all about reflecting the athleticism and the diversity of the current WNBA player." Richie: "What I like to say is rather than rebranding, we really just refreshed and updated our logo.”