Menu
Marketing and Sponsorship

Emirates Expected To Ink Multiyear Jersey Deal With Real Madrid Worth Nearly $40M Annually

Dubai-based Emirates Airline is “set to sign a shirt sponsorship deal" with La Liga club Real Madrid worth up to $39.3M a year in the "latest high profile sports investment by the Middle East carrier,” according to a source cited by Rory Jones of the WALL STREET JOURNAL. The source said that the deal is “expected to be signed in the next three to four weeks and the Emirates logo will appear" on Real Madrid's shirts "for a duration of between four and six years.” Emirates has an agreement with the team to “advertise on its sign boards at the Santiago Bernabeu Stadium, as well as some hospitality rights.” The airline also is the shirt sponsor for EPL club Arsenal, Ligue 1 club Paris Saint-Germain and Serie A club AC Milan. The source said that the sponsorship of Real Madrid's shirts “wouldn't affect the current deals with other teams around Europe” (WSJ.com, 4/14). ARABIANBUSINESS.com’s Daniel Shane reported the deal would “become one of the most expensive sponsorship packages in football history.” The Qatar Foundation pays nearly $40M yearly to sponsor La Liga club FC Barcelona, “although their logo will be replaced by Qatar Airways from next season.” Bundesliga club Bayern Munich “receives about" $35M annually from its deal with Deutsche Telekom, while EPL club Manchester United’s agreement with General Motors will be worth an estimated $60-70M annually (ARABIANBUSINESS.com, 4/14). Real Madrid's current shirt deal with gambling site bwin expires after this season. During a UEFA Champions League match last week in Turkey, Real Madrid actually had to go without bwin on its jerseys since the country has strict anti-gambling laws. Meanwhile, bwin has reportedly agreed to a shirt deal with La Liga club Atletico Madrid and is close to replacing BBVA bank in a league-wide sponsorship of the Spanish Professional Football League, which administers La Liga (THE DAILY).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/04/15/Marketing-and-Sponsorship/Emirates-Madrid.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/04/15/Marketing-and-Sponsorship/Emirates-Madrid.aspx

CLOSE