Jockey Unveils New Bumgarner Underwear "Chevy Guy" Trends After WS MVP Presentation Florida Hospital Signs Deal With DIS Callaway, Mickelson Sign Multiyear Extension Gundy Tried To Trademark "I'm A Man" Phrase Fanatics Prep Standalone N.Y. Office NBA Marketing Notes Tom Brady Stars In Ad For Daily Fantasy Site Ketchup Spill Leads Clorox To Sign Packers' Cobb Goody's Extends Earnhardt Jr. Partnership
Upcoming Conferences and Events
SBD/April 15, 2013/Marketing and Sponsorship
Adam Scott Poised To Break Out After Masters Win; Uniqlo Scores With Recent Deal
Published April 15, 2013
PERFECT TIMING: The WALL STREET JOURNAL’s Daisuke Wakabayashi writes Scott’s victory was “also a big win” for Japan-based clothing brand Uniqlo, which signed Scott as brand ambassador last Tuesday, “just a few days before the Masters began.” Scott will wear Uniqlo “in all competitions and participate in promotions for the company, including the launch of a global polo shirt campaign in mid-April.” The timing “couldn’t be better for Uniqlo, which is trying to build its image outside Japan.” The company “already has athletic-wear sponsorship deals” with tennis players Novak Djokovic and Kei Nishikori (WSJ.com, 4/15).