ESPN Negotiates Out-Of-Home TV Deals Under Armour Providing UAB Apparel Philly Retailers Cash In On Wentz' Hot Start Mondelez Signs New Sponsorship With USOC Nike's LeBron, Durant Shoes Sales Sagging Infiniti To Sponsor Braves At SunTrust Park Under Armour's Newton Ad Becomes Game Dustin Johnson Re-Ups With Adidas For Apparel Marketplace Roundup Dr. J Sells Rights To Name, Image
SBD/April 12, 2013/Marketing and Sponsorship
Published April 12, 2013
ENVIRONMENTALLY FRIENDLY: BASF and the Mariners for the second year will host Sustainable Saturdays at Safeco Field, starting with Saturday’s game against the Rangers. The promotion includes a season-long, 10-game BASF Trivia Challenge on the team’s video board during games that offers fans the chance to win a Samsung Galaxy Tab 2.0 with a year of unlimited data from T-Mobile. Mariners P Felix Hernandez will serve as an ambassador for the initiative to challenge fans to compost at Safeco (Mariners).
BEST FOOT FOWARD: MEDIA WEEK’s John Reynolds reported Gillette has “struck a marketing partnership" with F1 team Vodafone McLaren Mercedes, as the brand's owner Procter & Gamble "looks to develop a footprint in Formula 1 and tap into its global appeal." The "wide-ranging deal initially runs in Asia, but could be extended globally should it prove successful" (MEDIAWEEK.co.uk 4/11).