Dodge Planning On Return To NASCAR? Beverage Analysts Optimistic About Monster Deal NHL Has Issue Shipping New Leafs Jerseys To Canada Monster Energy To Title Top NASCAR Series Monster's Title Sponsor Deal Worth Less Than Sprint's Tiger's Deal With Monster Energy Is Multiyear Toews, Matthews Play "Call Your Shot" In Bauer Video Ohio State Licenses LeBron James Shoes, Jerseys Jordan Releases Space Jam Shoe Campaign Hy-Vee Cites Costs For Ending Royals Sponsorship
SBD/April 12, 2013/Marketing and Sponsorship
Published April 12, 2013
ENVIRONMENTALLY FRIENDLY: BASF and the Mariners for the second year will host Sustainable Saturdays at Safeco Field, starting with Saturday’s game against the Rangers. The promotion includes a season-long, 10-game BASF Trivia Challenge on the team’s video board during games that offers fans the chance to win a Samsung Galaxy Tab 2.0 with a year of unlimited data from T-Mobile. Mariners P Felix Hernandez will serve as an ambassador for the initiative to challenge fans to compost at Safeco (Mariners).
BEST FOOT FOWARD: MEDIA WEEK’s John Reynolds reported Gillette has “struck a marketing partnership" with F1 team Vodafone McLaren Mercedes, as the brand's owner Procter & Gamble "looks to develop a footprint in Formula 1 and tap into its global appeal." The "wide-ranging deal initially runs in Asia, but could be extended globally should it prove successful" (MEDIAWEEK.co.uk 4/11).