SBD/April 12, 2013/Marketing and Sponsorship

Marketplace Roundup

AD AGE’s Marine Cole reported the U.S. division of Dutch multinational ING Group is “getting a new identity” as part of its “plan to become an independent company.” Going forward, it will “be known as Voya and will drop its iconic logo.” The new “look and feel will replace the orange lion, which will remain with ING Group,” but the changes “won't be visible to the outside world for some time.” The N.Y. Marathon will “continue to be the ING NYC Marathon this year” (ADAGE.com, 4/11).

ENVIRONMENTALLY FRIENDLY: BASF and the Mariners for the second year will host Sustainable Saturdays at Safeco Field, starting with Saturday’s game against the Rangers. The promotion includes a season-long, 10-game BASF Trivia Challenge on the team’s video board during games that offers fans the chance to win a Samsung Galaxy Tab 2.0 with a year of unlimited data from T-Mobile. Mariners P Felix Hernandez will serve as an ambassador for the initiative to challenge fans to compost at Safeco (Mariners).

BEST FOOT FOWARD: MEDIA WEEK’s John Reynolds reported Gillette has “struck a marketing partnership" with F1 team Vodafone McLaren Mercedes, as the brand's owner Procter & Gamble "looks to develop a footprint in Formula 1 and tap into its global appeal." The "wide-ranging deal initially runs in Asia, but could be extended globally should it prove successful" (MEDIAWEEK.co.uk 4/11).
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