Sherman Critical Of Several NFL Policies Burbank Airport Partners With Rose Bowl Up-And-Coming Drivers Lack Sponsorship Source: Sony To Pull FIFA Sponsorship USOC Extends Nike Deal Through '20 Bud Sticking With Clydesdales For Super Bowl Fanatics Preps For Busy Holiday Season Fantex Selling Alshon Jeffery IPO Marketplace Roundup Patriots' Nike Shoe Goes On Sale Monday
SBD/April 12, 2013/Marketing and Sponsorship
Published April 12, 2013
ENVIRONMENTALLY FRIENDLY: BASF and the Mariners for the second year will host Sustainable Saturdays at Safeco Field, starting with Saturday’s game against the Rangers. The promotion includes a season-long, 10-game BASF Trivia Challenge on the team’s video board during games that offers fans the chance to win a Samsung Galaxy Tab 2.0 with a year of unlimited data from T-Mobile. Mariners P Felix Hernandez will serve as an ambassador for the initiative to challenge fans to compost at Safeco (Mariners).
BEST FOOT FOWARD: MEDIA WEEK’s John Reynolds reported Gillette has “struck a marketing partnership" with F1 team Vodafone McLaren Mercedes, as the brand's owner Procter & Gamble "looks to develop a footprint in Formula 1 and tap into its global appeal." The "wide-ranging deal initially runs in Asia, but could be extended globally should it prove successful" (MEDIAWEEK.co.uk 4/11).