Turner Sports Selling Single-Sponsor Ad Breaks Monster Easing Into NASCAR Title Sponsorship Could Mookie Betts Be Next Face Of Baseball? Nike Uses Davis For ASG Weekend "Equality" Ads Marketplace Roundup Nature's Bakery Intends To Countersue SHR New NBA Jersey Deals Could Signal Changing Market LeBron's Power Seeps Into Non-Sports Entertainment Maddux Pranks Bryant For Red Bull Video Marketplace Roundup
SBD/April 12, 2013/Marketing and Sponsorship
Beginning To Bloom: British Airways Signs Justin Rose To Three-Year Deal
Published April 12, 2013
GREEN WITH ENVY? In L.A., Bill Dwyre writes PGAer Rickie Fowler’s “green, a shirt-and-pants outfit he wore during the first round here Thursday, is a jarring tone of faded emerald overdosed in yellow.” Reports that “headache pills were handed out in his gallery proved to be unfounded” (L.A. TIMES, 4/12).