CBS, Turner Plug March Madness In N.Y. Subway Ford Ends Champions League Sponsorhip Bouchard's Star Continues To Rise In Tennis Marketplace Roundup Manchester United Set To Ink $1B Nike Pact Adidas Studies MLS Teams Before Designing Jerseys Target To Sponsor MLB All-Star Game In Minny PNC Park Switching From Pepsi To Coca-Cola Peak Puts BlueDEF Name On PBR Velocity Tour Wilson's MLB Rangers Jersey, T-Shirt Hot Sellers
Upcoming Conferences and Events
SBD/April 12, 2013/Marketing and Sponsorship
AT&T Debuting Three New Ads During Masters Coverage Highlighting B2B Efforts
Published April 12, 2013
SPIDER SENSES: State Street Global Advisors' SPDR funds have been a natural sponsor for golfer Camilo Villegas, who is known as "Spiderman" for the way he poses low to the ground as he reads putts. The financial firm, entering its third year with Villegas, will launch a new 30-second spot on CBS promoting that connection between the golfer and the SPDR funds. The Gate Worldwide created the spot called "Practice Green." The campaign also will air on an additional 10 PGA Tour events through August. Villegas notably did not qualify for the first major of the year.