FedEx Signs Multiyear NFL Extension Woods' Endorsement Deals Suffer From Layoff NFL Players Inc. Moves Ride-Share Deal To Lyft Marketplace Roundup Serena Williams Starring In New Intel Ad Allianz Out As PGA Tour Champions Event Sponsor Western Kentucky Reaches Apparel Deal With Nike Ford Runs Bumgarner Ad Following Dirt Bike Injury Marketplace Roundup Hendrick Motorsports Renewing AARP, MAC Tools
Upcoming Conferences and Events
May 31 - Jun 1
SBD/April 12, 2013/Marketing and Sponsorship
AT&T Debuting Three New Ads During Masters Coverage Highlighting B2B Efforts
Published April 12, 2013
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
SPIDER SENSES: State Street Global Advisors' SPDR funds have been a natural sponsor for golfer Camilo Villegas, who is known as "Spiderman" for the way he poses low to the ground as he reads putts. The financial firm, entering its third year with Villegas, will launch a new 30-second spot on CBS promoting that connection between the golfer and the SPDR funds. The Gate Worldwide created the spot called "Practice Green." The campaign also will air on an additional 10 PGA Tour events through August. Villegas notably did not qualify for the first major of the year.