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SBD/April 12, 2013/Marketing and Sponsorship
AT&T Debuting Three New Ads During Masters Coverage Highlighting B2B Efforts
Published April 12, 2013
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SPIDER SENSES: State Street Global Advisors' SPDR funds have been a natural sponsor for golfer Camilo Villegas, who is known as "Spiderman" for the way he poses low to the ground as he reads putts. The financial firm, entering its third year with Villegas, will launch a new 30-second spot on CBS promoting that connection between the golfer and the SPDR funds. The Gate Worldwide created the spot called "Practice Green." The campaign also will air on an additional 10 PGA Tour events through August. Villegas notably did not qualify for the first major of the year.