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SBD/April 12, 2013/Franchises
Nets Launch Postseason "Blackout" Campaign; Jay-Z Raps About Selling Stake In Team
Published April 12, 2013
FACE OF THE FRANCHISE: The WALL STREET JOURNAL's Jason Gay writes it is a "bummer" that Nets investor Jay-Z is "in the process of divesting his small stake" in the team in order to expand his new agency Roc Nation Sports to the NBA. Jay-Z delivered a "great deal to a team he reportedly owned just a tiny fraction of." He brought "instant glamor to a team that was about as glamorous as a tuna sandwich left in the trunk." As Barclays Center took shape, Jay-Z "got involved in the thick of the planning." His "fingerprints remain everywhere." In lieu of "a Nets face, he became the face" (WALL STREET JOURNAL, 4/12).
ON THE ATTACK: In N.Y., Farber & Brown note Jay-Z in a new track that was "recorded and released in 24 hours ... insists he's cashing out of the Brooklyn Nets -- but not abandoning the borough or its arena." Jay-Z in the track says, "Would've brought the Nets to Brooklyn for free/Except I made millions off it, you f--in' dweeb." The message comes "on the heels of Jay's announcement he will sell" his share in the Nets. Jay-Z in the track continues, "I still own the building, I'm still keeping my seat/Y'all buy that bulls--t/you'd better keep your receipt." A source said that the "dweebs" he referenced "were not Brooklynites buying into the new team." A source said that the team "doesn't believe the lyrics were aimed at them, but rather at critics who've poked fun at Jay-Z's tiny stake in the franchise" (N.Y. DAILY NEWS, 4/12). Also In N.Y., Bob Fredericks notes Nets fans and other critics recently have "poked fun at" Jay-Z's 1/15 of 1% stake in the Nets. But the "reason behind the rhymes remained unclear, as did the identity of the 'f--kin' dweeb' that was the focus of his wrath" (N.Y. POST, 4/12).