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Marketing and Sponsorship

Mr. Big Stuff: LeBron, Westbrook Star In NBA's New Postseason Ad Campaign

The NBA today will kick off its postseason advertising campaign with the tag line “Now is BIG” for the playoffs and “Forever is BIG” for the Finals. The spots have an int'l focus with the game action in the playoff ads called in multiple languages. “We continue to evolve the way we engage our fans,” said NBA Exec VP/Marketing Jamie Gallo. “What you see is us trying to capture the experience around the world.” The NBA’s agency of record is Goodby, Silverstein & Partners. The NBA postseason begins on April 20. The “Now is BIG” ads feature two 30-second spots; one featuring Heat F LeBron James as he steals the ball and gets an alley-oop pass to score in Game 7 of the ‘12 Eastern Conference Finals, the other featuring Thunder G Russell Westbrook as he steals the ball and shoots during Game 5 of last year’s Western Conference Semifinals. One of the 30-second Finals spots features Lakers G Kobe Bryant suspended in the air as he dunks during the ‘02 Finals. The other Finals spot features Mavericks F Dirk Nowitzki suspended in time as he make a jump shot in Game 6 of the ‘11 NBA Finals. Both Finals spots then show how the suspended action is depicted all over the world through various ways. The campaign runs through June 20 on ABC, ESPN, TNT, NBA TV and across the league’s digital and social media channels.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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