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SBD/April 11, 2013/Marketing and Sponsorship
Cal Unveils New Nike Uniforms To Be Consistent Across All Sports
Published April 11, 2013
SETTING THE RECORD STRAIGHT: Barbour said that Cal has “sent a confusing message regarding its brand in recent years, with a variety of logos and visual marks.” Barbour said of branding, “It’s an expectation. It’s memories and relationships that are elicited by the visual representation of Cal athletics.” She said that the football team “first saw its new uniforms on Tuesday night and ‘went bonkers.’” In Oakland, Jeff Faraudo writes Barbour “knows there will be mixed reaction, especially to the new Bear logo.” Barbour: “I like it, I don’t expect everyone to love it” (OAKLAND TRIBUNE, 4/11). Cal in its official release noted many older marks, such as drawings of Oski the Bear, will remain available on a wide range of items, but the school's team uniforms and apparel will use the updated identity (Cal).