SBD/April 10, 2013/Media

NBC Sports Group Hires Deluxe MediaRecall To Digitize And Catalog Its Video Library

NBC Sports Group has hired New Jersey-based Deluxe MediaRecall to "digitize, catalog and store the group's film and video library, representing up to 400,000 hours of sports-media content," according to Richard Lee of the STAMFORD ADVOCATE. NBC Sports VP/Digital Workflow Darryl Jefferson said that company "took advantage of its move" from N.Y. to a new facility in Stamford to bring on Deluxe for the project. Jefferson estimated that NBC's sports library "goes back 52 years, but much of it cannot be reviewed because the needed equipment could not be found." The digitizing process has been "an eye-opener for Jefferson because it has uncovered material that he didn't know existed, including a short clip" of Pro Football HOFer Jim Brown going through a practice. As the digital migration is "completed, the new master files are imported into the group's advanced media asset management system for search, discovery and file-based workflow delivery on a global basis." Deluxe GM Dan Glasser said, "We're capturing about 9,000 hours of content a month" (STAMFORD ADVOCATE, 4/10).
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